Government to Sell 'Outsourcing' as a Career
The government is coming out with a communication campaign to position
Business Process Outsourcing as a career of choice.
Officials said such a move was being taken to ensure that the fast-growing
sector did not face a manpower shortage. According to estimates by
the National Association of Software and Service Companies, the Indian
business process outsourcing sector will generate 1.1 million jobs
by 2008, against 170,000 now.
But studies by human resources consultants have revealed that people
do not look at business process outsourcing as a long-term career
The proposed campaign, which would include advertisements, road shows
and seminars, would help to change this, officials pointed out. They
also said the government was roping in industry associations like
Nasscom and the Confederation of Indian Industry in this project.
The campaign, which will take off after the Assembly election process
is over, will be co-ordinated by the ministries of information technology
and human resources.
The programme will address areas like the employment and growth potential
in the business process outsourcing sector. "There is a need to project
the employment potential in the sector and promote it as a career
of choice," said an official.
The promotional campaign will target smaller towns and rural areas.
"Business process outsourcing is an accepted profession in urban areas
and big cities. People in smaller towns and rural areas do not know
about the job opportunities in this sector. The campaign will aim
at creating awareness about this profession in such areas," said the
The official said the government felt that the country needed to have
an overall game plan to beat competition and increase its share in
the global market. "One of the biggest issue that the domestic business
process outsourcing sector needs to tackle is the availability of
quality professionals," said the official.
The officials also said the government was of the view that state
governments should take steps to include business process outsourcing
in college and school curriculums. "Education being a state subject,
it is the responsibility of the state government to ensure training,"
the official said.
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