Coca-Cola Admits "Pure Water" Dasani is Tap Water
Asian News International
March 2, 2004

LONDON : Cola giant Coke has admitted that its "super pure" Dasani water comes from the water supply to its factory near Peckham.

According to a report in British tabloid Sun, Coca-Cola is spending around 7 million pounds launching Dasani in the UK . It has already created waves in the US .

"It sounds like the episode from Only Fools and Horses when they sold tap water from what they called the Peckham Spring," a spokeswoman for the National Consumer Council said.

Meanwhile, bosses claim that although it is tap water it undergoes special filtering to remove impurities.

A spokesman has said that the tap water has already passed 99.92 per cent of quality tests.

"If the water regulator thought any more treatment was needed they would ask us to do so," Chris Shipway, company official said.

The revelation comes in the wake of research pointing out that bottled water sales across the UK rose 16 per cent to almost 1.2 billion pounds last year, with consumers guzzling two billion litres.

Water industry spokesman Barrie Clarke definitely does not agree with the concept.

"We don't think there are any impurities in tap water. People don't need to buy this stuff to get excellent quality, healthy water," he said.

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