Coke Moves Public Relations Head to India
October 13, 2004
NEW DELHI, OCT 12: Soft drink major Coca-Cola which has been drawing
considerable flak on allegations of exploitation of groundwater by
environment activists in India has brought in its Asia Group communications
head David Cox, possibly, for damage control or an image makeover.
According to company sources, Mr. Cox arrived here last week and will
remain in the country for about two months. During this period, he
will travel across the country and will familiarise himself with and
understand in greater detail how Indian media works.
Based in Hong Kong, Mr Cox, has been in India several times before
even when the company was battling the pesticides issue. "It's difficult
for him to have a perspective on what is happening in India while
sitting there in Hong Kong. It's important for him to understand how
things are ...," the company source said.
Industry sources, however, say that there should be more to the visit
of Mr. Cox than this. According to them, an intense anti-Coke movement
is gaining ground in the country on account of allegations of depletion
of groundwater levels, and that may well have prompted Coke to call
in its Asia Group communciations head for damage control.
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