Coca-Cola Awarded Prize for Contaminating Water
The Coca-Cola Company of Great Britain was awarded a coveted spoof
Nobel prize last night for developing a way to convert tap water into
a form that was unfit to drink.
The company withdrew its Dasani water in March as a "precautionary
measure" because the process it used to treat Thames water raised
levels of bromate, a cancer causing chemical, above legal standards.
The Ig Nobel Prizes were presented at Harvard University by three
genuine Nobel laureates before an audience of 1,200 people throwing
Dr Robert Batty, of the Scottish Association for Marine Science, shared
the biology prize "for showing that herrings apparently communicate
The Ig Nobel Prize Ceremony is organised by the Annals of Improbable
Research in co-operation with Harvard student groups.
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