Coca-Cola Awarded Prize for Contaminating Water
By Roger Highfield, Science Editor
The Telegraph (UK)
October 1, 2004

The Coca-Cola Company of Great Britain was awarded a coveted spoof Nobel prize last night for developing a way to convert tap water into a form that was unfit to drink.

The company withdrew its Dasani water in March as a "precautionary measure" because the process it used to treat Thames water raised levels of bromate, a cancer causing chemical, above legal standards.

The Ig Nobel Prizes were presented at Harvard University by three genuine Nobel laureates before an audience of 1,200 people throwing paper aeroplanes.

Dr Robert Batty, of the Scottish Association for Marine Science, shared the biology prize "for showing that herrings apparently communicate by farting".

The Ig Nobel Prize Ceremony is organised by the Annals of Improbable Research in co-operation with Harvard student groups.

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