Things Grow Better with Coke
Indian farmers have come up with what they think is the real thing
to keep crops free of bugs.
Instead of paying hefty fees to international chemical companies for
patented pesticides, they are reportedly spraying their cotton and
chilli fields with Coca-Cola.
In the past month there have been reports of hundreds of farmers turning
to Coke in Andhra Pradesh and Chattisgarh states.
But as word gets out that soft drinks may be bad for bugs and a lot
cheaper than anything that Messrs Monsanto, Shell and Dow can offer,
thousands of others are expected to switch.
Gotu Laxmaiah, a farmer from Ramakrishnapuram in Andra Pradesh, said
he was delighted with his new cola spray, which he applied this year
to several hectares of cotton. "I observed that the pests began to
die after the soft drink was sprayed on my cotton," he told the Deccan
Coca-Cola has had a bad year in India.
Other farmers in Andra Pradesh state accused the company of over-extracting
underground water for its bottling plants and a government committee
upheld findings that drinks made in India by itself and PepsiCo contained
unacceptable amounts of pesticide residue.
But Mr Laxmaiah and others say their cola sprays are invaluable because
they are safe to handle, do not need to be diluted and, mainly, are
One litre of highly concentrated Avant, Tracer and Nuvocron, three
popular Indian pesticides, costs around 10,000 rupees (£120), but
one-and-a-half litres of locally made Coca-Cola is 30 rupees. To spray
an acre would be a mere 270 rupees.
It is clearly not Coke's legendary "secret" ingredient that is upsetting
the bugs. The farmers also swear by Pepsi, Thums Up, and other local
The main ingredients of all colas are water and sugar but some manufacturers
add citric and phosphoric acids to give that extra bite to human taste
Yesterday a leading Indian agriculture analyst, Devinder Sharma, said:
"I think Coke has found its right use. Farmers have traditionally
used sugary solutions to attract red ants to feed on insect larvae.
"I think the colas are also performing the same role."
The properties of Coke have been discussed for years. It has been
reported that it is a fine lavatory cleaner, a good windscreen wipe
and an efficient rust spot remover.
Uncorroborated reports from China claimed that the ill-fated New Coke
was widely used in China as a spermicide.
Yesterday a spokesman for Coca-Cola in Atlanta said: "We are aware
of one isolated case where a farmer may have used a soft drink as
part of his crop management routine.
"Soft drinks do not act in a similar way to pesticides when applied
to the ground or crops. There is no scientific basis for this and
the use of soft drinks for this purpose would be totally ineffective".
FAIR USE NOTICE. This document contains copyrighted material whose use has not been specifically authorized by the copyright owner. India Resource Center is making this article available in our efforts to advance the understanding of corporate accountability, human rights, labor rights, social and environmental justice issues. We believe that this constitutes a 'fair use' of the copyrighted material as provided for in section 107 of the U.S. Copyright Law. If you wish to use this copyrighted material for purposes of your own that go beyond 'fair use,' you must obtain permission from the copyright owner.