Indian Village Declares Itself Cola-Free
Manorama Online
August 18, 2005

Kozhikode: Expressing resentment against multi-national soft drink companies, a village in this district of Kerala was declared cola-free on the Independence Day by banishing their products in the locality.

The announcement declaring Kuttiyadi village as cola-free, perhaps for the first time in the country, was made by veteran freedom fighter P.K. Krishna Kurup at a big gathering of people from all walks of life, including traders and shop keepers on August 15, Kuttiadi Cola Virudha Samiti (KCVS) convener Moidu Kannankodan said.

They also pledged not to stock or sell Pepsi, Coca Cola or any other soft drinks during their life time, he said.

Children also joined them by taking similar pledge while participating in the Independence Day functions in their schools, Moidu said. He said the village was able to achieve this distinction after undertaking a month-long strenuous awareness campaign highlighting the ''bad effects'' of the product.

They also elicited support from all political parties in favour of the campaign organised to express solidarity with the people's movement against the MNCs at Plachimada in Palakkad district, he said.

Moidu said KCVS was also planning to display billboards carrying advertisement banning the drink in all the shops in the village.

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