Emerging Economies Drive Global Bottled Water Growth
Global bottled water consumption advanced 8% to 187 billion litres
in 2006, according to the new 2007 Global Bottled Water report from
leading drinks consultancy Zenith International.
The emerging economies of Asia and East Europe drove volume sales,
accounting for almost half of worldwide growth last year.
Asia/Australasia strengthened its position as global number one with
a 26% share. Led by high double digit rises in India, Malaysia, China
and Pakistan, the region achieved an 11% increase on 2005 volumes.
East Europe is also becoming more prosperous and experienced a heatwave
in the summer, pushing the market forward by 14%. Africa saw strong
growth of 11% too, but from a lower base. The main impetus elsewhere
was provided by North America, which improved sales by 9%. Consumption
rose in all other regions, with the Middle East, Latin America and
West Europe up by 7%, 5% and 3% respectively.
"Consumers are benefiting as bottled water becomes more widely accessible
and as its health, wellbeing and hydration attributes become more
universally accepted," commented Zenith Research Director Gary Roethenbaugh.
"Global volumes are expected to overtake carbonated soft drinks within
two years, according to Zenith estimates." Among other points highlighted
by the Zenith report: ? In terms of absolute growth in 2006, North
America came second after Asia/Australasia, accounting for 21% of
extra volume sold. ? The United States and China were the two largest
national markets in 2006. ? Still water continues to outpace sparkling
water, reaching 85% of total volume last year. ? Bulk sizes above
10 litres have risen to a 36% overall share.
The world’s top four bottled water groups respectively Nestlé, Danone,
Coca-Cola and PepsiCo held a combined 33% share of total volume
in 2006. The top five global brands in volume terms were Aqua from
Danone, Pure Life from Nestlé, Aquafina from PepsiCo, Electropura
also from PepsiCo and Poland Spring from Nestlé Waters North America.
Coca-Cola had two brands in the top 10 Dasani and Ciel.
Providing detailed forecasts by country for the next five years, Zenith
predicts bottled water consumption will reach 251 billion litres in
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