Coca-Cola Announces $10 Million Trust
Kolkata : The Indian arm of the world's largest soft drinks company
Coca-Cola India is all set to come up with an India specific arm for
its corporate social responsibility (CSR) activities this year, starting
with a corpus of $10 million.
Yogesh Chandra, a former bureaucrat, will chair the Foundation and
will start its operations in a couple of months, informed Praveen
Agarwal, general manager, public affairs & communication, Coca-Cola
The Foundation would assess and evaluate the merit of proposals related
to water management, water conservation, wetland management, environmental
campaigns, he added.
It would scout for meritorious proposals from non-governmental organisations
as well as from government and community bodies.
It might be called Bharatiya Coca-Cola foundation, although the name
is not yet decided. The foundation might start disbursing funds by
the third quarter of the financial year.
The company's general CSR activities linked to developing the areas
around its plant sites will continue as it is. It has 45 plants across
the country and involves itself with community education, health &
sanitation projects. The annual spend on these activities ranges between
Rs 4-5 crore, informed Agarwal.
Apart from this, Coca-Cola is also pumping back the entire three million
cubic meter (mcm) of water that it currently consumed for its operations
back into the water cycle through rain water harvesting (RWH) structure.
Currently, it had 350 such structures in the country, and is planning
to add 80 more by the end of this year. Coca-Cola is conserving 2.7
mcm of water now. It targeted a 100 per cent conservation by 2009,
It would spend $25-30 million a year on the water conservation structures
including rain water harvesting (RWH) and check-dams. The cost of
putting up a RWH structure varies between Rs 60,000 and Rs 15 lakh,
depending on the technical requirements and collaborations formed
with community partners, added Agarwal.
In another significant move, Coca-Cola had forged tie-ups with International
Crops Research Institute for Semi-Arid Tropics (ICRISAT) and Bharatiya
Agro Industries Foundation (BAIF), Pune, for sustainable and equitable
management of rural water resources infrastructure and other natural
resources management (NRM) through watershed interventions in villages
near Jaipur in Rajasthan.
Bags Golden Peacock Award
Beverages company Coca-Cola India has been awarded the 'Golden Peacock
Global Award for Corporate Social Responsibility - 2008'.
The award has been given in recognition to the company's efforts in
water conservation and management, and its community development initiatives.
Ola Ullsten, former Prime Minister of Sweden and Chairman of the awards
jury presented the award to the company at the 3rd Global Conference
on Social Responsibility in Vilamoura, Portugal.
Coca-Cola India has installed 320 rain water harvesting (RWH) structures
in 17 states and has restored several traditional water bodies such
as the Sarai Bawari and Kale Hanuman ki Bawari and several check dams
across the country for water conservation.
The company has a target to reach a "net zero" balance with respect
to groundwater usage till 2009. It has also undertaken a project "Elixir
of life" to provide drinking water to nearly 30,000 children in 100
primary and panchayat schools in and around Chennai. The company is
also planning to provide clean drinking water in 1000 schools by 2010.
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